MB-220
Microsoft Dynamics 365 for Marketing

Szkolenie zostało wycofane. Zobacz aktualną wersję szkolenia:

MB-280

DLA KOGO?
Profesjonalista IT
STOPIEŃ TRUDNOŚCI

Łatwy (100) – szkolenie wstępne, poglądowe

<Średni (200) – szkolenie rozszerza wiedzę z poziomu 100 o szczegółowe zagadnienia

Trudny (300) – szkolenie rozszerza wiedzę z poziomu 200 o zaawansowane zagadnienia

Ekspert (400) – szkolenie zakłada ekspercki poziom wiedzy i doświadczenia oraz zapewnia dogłębną analizę zagadnienia

Średni
CZAS TRWANIA
4 dni
METODA SZKOLENIA
Zdalnie (vILT)

This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

DLA KOGO?

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.

ZDOBYTE UMIEJĘTNOŚCI

After completing this course, you will be able to:

  • Configure advanced settings
  • Manage marketing content, templates and integrations
  • Create and manage leads
  • Design and create marketing forms and pages
  • Create and manage segments
  • Set up and launch customer journeys
  • Create and manage events
  • Distribute and analyze surveys

EGZAMIN

Szkolenie przygotowuje do egzaminu: MB-220: Microsoft Dynamics 365 for Marketing

Module 1: Marketing Application Configuration

  • Configure advanced settings
  • Manage marketing content and templates
  • Manage LinkedIn and Power BI integrations

Module 2: Leads

  • Create and manage leads
  • Assess sales readiness

Module 3: Marketing Forms and Pages

  • Create marketing forms
  • Create marketing pages
  • Manage internet marketing

Module 4: Segments and Lists

  • Create and manage segments
  • Create and manage subscription centers
  • Double opt-in

Module 5: Marketing Emails

  • Create Email Message

Module 6: Customer Journeys

  • Create customer journeys

Module 7: Insights

  • Marketing insights
  • Customer insights
  • Marketing execution insights
  • Lead management insights
  • Internet marketing insights

Module 8: Events

  • Manage event planning
  • Manage event execution

Module 9: Surveys

  • Create surveys

Module 10: Results

  • Review event and survey results
A

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles.

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